Christmas Craft Shows…not for Christmas Crafts

When we started this venture, we agreed to be transparent about successes and failures. So here’s all about our recent failure, which has led us to figure out a few things. Maybe it will help aspiring craft-show-attendees. We’ve attended a couple shows recently to sell our Christmas crafts. We get scores of people walking up talking about how cute, awesome — even “magical” — some of the things we’ve created are. Yet, not a lot of sales. Why not? We think we figured it out. When people come to holiday-themed shows, they don’t want the Christmas crafts. They are looking for things that keep them organized, gifts that they can… Read More

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